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ThinkFirst partners
with MO Coalition for Roadway Safety for “Arrive Alive Day” at the Mizzou Game |
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| Members of the MO Coalition for Roadway Safety recently hosted “Arrive Alive Day” at the Mizzou vs Texas A & M football game on November 10, 2007. The purpose of the event was to conduct a high-impact traffic safety awareness campaign targeted primarily at students and sports fans. The media blitz involved extensive advertising on the Tiger Radio Network, game day announcements on the megatron, TV PSAs, and on-site activities and exhibits for the fans to enjoy. | |
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© ThinkFirst
Missouri